100% agree Ed. The high volume 30 eps, low price model was what we applied to Masterchef when we launched in on BBC2 (at Shine), which allowed it to find it's place in the schedule and scale to primetime and format roll over time. It took me 30+ versions of the budget to get it to the right price - it's stuck in my memory!
That's really interesting to hear. We did the same at ITV with Britain's Best Dish and Best Dish the Chefs which sadly never hit the heights of your show!
One can act as a shop window for the other - if broadcasters have a transactional site to point to. Youtube and Amazon obviously do but I don't know the Ofcom rules which prevent or allow UK PSBs to have 'associated' platforms.
I think it's totally OK to say if you want to find out more head over to our website for more details. Once there you can have a shop, subscription etc. But really, it's more about the content being the other way round, being digital first and also having the capability of sitting on TV...
Good read Ed. Behind Brinkworth's acclaimed content, 'Can't Pay? We'll Take it Away' kept the coffers topped up for a while ... whilst Raw's 'Gold Rush' franchise (even if not dirt cheap) has helped sustain their rise to HETV overlords. Every Empire requires a populist base to keep it in power (apologies for the stretched analogy!)
100% agree Ed. The high volume 30 eps, low price model was what we applied to Masterchef when we launched in on BBC2 (at Shine), which allowed it to find it's place in the schedule and scale to primetime and format roll over time. It took me 30+ versions of the budget to get it to the right price - it's stuck in my memory!
That's really interesting to hear. We did the same at ITV with Britain's Best Dish and Best Dish the Chefs which sadly never hit the heights of your show!
One can act as a shop window for the other - if broadcasters have a transactional site to point to. Youtube and Amazon obviously do but I don't know the Ofcom rules which prevent or allow UK PSBs to have 'associated' platforms.
I think it's totally OK to say if you want to find out more head over to our website for more details. Once there you can have a shop, subscription etc. But really, it's more about the content being the other way round, being digital first and also having the capability of sitting on TV...
Good read Ed. Behind Brinkworth's acclaimed content, 'Can't Pay? We'll Take it Away' kept the coffers topped up for a while ... whilst Raw's 'Gold Rush' franchise (even if not dirt cheap) has helped sustain their rise to HETV overlords. Every Empire requires a populist base to keep it in power (apologies for the stretched analogy!)
That’s exactly right Rob - spot on!